SmartZone

Smartzone™ was described at a recent conference by the Chairman of the German Council of Shopping Centres and a leading European Digital Manager of Kinetic as “the way forward for mall advertising”.

In summary, Smartzone™ delivers a combination of touch screen and gesture-based interactivity, together with augmented reality, Bluetooth and RFID functionality that takes digital signage to another level.

Description of Functionality

For digital signage, advertising and customer service deployments Smartzone™ delivers the following functionality:

Runs a show reel with configurable repeats, length of display, etc (media player loop) featuring the following:

Static 'poster' displaying for eg. 10 seconds
Simple moving image 'poster' displaying 10-30 seconds (flash, after effects, video)
Motion detection interactive 'poster' where display changes as person approaches unit
Gesture-based interaction with poster featuring effects (water, reveal, sprites, particles, etc)
Touch-based interaction – eg. input of email address, interactive shop directory
Image capture – eg. an interactive 'poster' with dancing shapes of viewer
Further camera capture of viewer’s image and placing in the picture/advert (enhanced reality)
RFID recognition to change display
Bluetooth download on touch of screen
Send SMS on touch of screen

Smartzone™ also records the number of people who pass within view (ie. walk by) and the number who stop and interact, and provides daily reporting of these numbers.

The system supports stand-alone operation, and 3G and ADSL connectivity and features auto restart, recovery after power failure and other resilience features to support remote deployments.

Equipment Specification
Components necessary to deliver the above functionality with 46”, 57”, 65” or 70” options
include:

LCD touch screen
Media player PC
Gesture capture equipment (camera and/or IR)
RFID reader
Bluetooth
Fixed IP 3G router
Wireless facilities for support
UPS
Speakers

All housed within certified units to be wall mounted or freestanding

Single-sided and double-sided units available

Indoor option and full weather-proof and vandal-proof outdoor option if possible

Single sided 46”

Smartzone™ Unit

Single sided 65” Smartzone™ Unit

Double sided 65”
Smartzone™ Unit

Double Sided 65” Bespoke Unit

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